LIVE EVENT PHOTOGRAPHY I LIVE STORYTELLING

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Starting 2026  |  Real or near real time galleries

REAL-Time, branded, event photography

Reserve Waitlist

live event photos

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live event photos 〰️

COrporate event photography

packages starting with 60 min coverage for your event with branded banners and sponsor logos present on your final gallery.

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Adam Levine of Maroon 5 sings on stage with microphone, wearing a Harley Davidson t-shirt, singing with a passionate expression.

national live event photography

contract work for festivals, concerts, live scale production you name it we do it. Add on’s available with our preferred partners.

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midwest’s premiere, LIVE editorial-event, photography

Our mission is to build community through creative work. our editorial-style, studio offers beautifully created images for your event and brand. We embrace diversity and all are always welcome to work with us.

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Blurred image of a person in motion, with scattered magazines, a book, and lanyards on a table in a living room setting.

real-time event photography and INSTANT GALLERIES

Over the last 15+ years I've photographed Summerfest, Lollapaloza, Superbowl live and hundreds of high-profile events nationwide.

From the first shutter click to the final deliverable, let’s create something meaningful together!

A UW Madison mascot costume with red and white striped shirt performing on stage at an outdoor concert, with a band playing and a crowd of fans, many in red shirts, in front of the stage. A Ferris wheel is visible in the background.
A woman at Lollapalooza performing on stage with a microphone, outdoors, under a clear blue sky, with stage lights and scaffolding.
Maroon 5, Adam Levine performing on stage with colorful lights shining behind him.
Stage setup with a large screen displaying the Super Bowl LIV logo, surrounded by stage lights, equipment, and cables.
A drummer from the Black Keys band performing on stage with a Ludwig Black Keys drum set, surrounded by microphones and stage lighting.
Stop waiting weeks for galleries. Get real time photography with Fresh Coast digital by Alyce Peterson in partnership with a full team.

FREQUENTLY ASKED QUESTIONS

We’re a woman-owned company that believes in your brand being seen 

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packages

VIEW pricing guide

  • Our team provides professional staff of photographers based in milwaukee, wi, madison,wi and chicago il, austin, tx and travel worldwide.

  • Reach out to us to discuss our waitlist for 2026-27. We have limited spots available.

  • We partner with a team to get them to you instantly in real time so you are getting all the photos that turn out. No more waiting weeks for pictures.

  • Event production companies or planners typically are who we contract with but also some brands. our team has worked with several fortune 500 companies and large scale planners.

  • Look on instagram, connect with event planners, producer, and more! our team is available to hire worldwide.

meet the fresh coast, founder,
alyce peterson

Alyce peterson is aN AWARD WINNING, INTERNATIONALLY PUBLISHED ARTIST. chicago-born, milwaukee, raised midwest professional photographer who has photographed thousands of events across the nation. from coast to coast she has found the fresh coast to be home.

after learning film in high school, alyce began to explore leadership roles for photography. she was working in several editorial capacities as a young teen which opened her portfolio and career to lots of photo opportunities in the midwest.

she also worked on a global communications team for a top 25 fortune 500 company and was the in-house photographer.

agencies, brands and event production teams trust that her team can deliver beautiful work under any circumstance.

Woman smiling, walking in a bright, minimalistic room with white brick walls, wearing a black blazer, yellow top, and patterned pink and white pants.
A group of eight people posing for a Titan 100 photo in front of a backdrop with the word 'TITAN' on it. They are dressed in business or semi-formal attire and are standing indoors, likely at an event or premiere.

fresh

PRofessional event photography in real-time

lets get visual

lets get visual

Big ideas, real impact. real photos for your brand.

At Fresh Coast Digital, creativity meets opportunity. We specialize in making your event seamless, capturing every moment with photography that feels as effortless as it is professional.

Whatever you are building or celebrating, we’re here to help you take the first step and every step after—with total confidence. Driven by curiosity and built WITH purpose, this is where bold digital thinking meets thoughtful, stress-free execution.

From the first shutter click to the final deliverable, let’s create something meaningful together!

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INSPIRINg & BUILDING community with editorial & event photography